In 1998 we invented the first magnetic construction toy. Simple elements such as magnetic rods and steel spheres, connected by a magical force of attraction, continue to allow people to build incredible structures. Over the years millions of people have played with our products and we've realized that magnetism is only one of the invisible forces that help bring our Geomagworld platforms to life. Imagination, intelligence, the human mind, magnetism and gravity are all energies that can't be seen but that make our play experience happen in a fun and educational way.